Tara Talk Radio

Stop competing on price and get paid what you're worth!

Are you tired of getting poor-mouthed or nickled and dimed by clients and customers who don't value your services or products? Ready to stop competing on price? In this episode, you can learn how to use Duct Tape Marketing to attract clients who pay premium prices for premium products. Download  the podcast.

Duct Tape Marketing: All the Basics You Need to Know

In this episode, Duct Tape Marketing Coach, Tara Robinson covers the basics of Duct Tape Marketing. Download the podcast here.

Who is Your Ideal Client?

In this podcast, learn how to recognize and attract the people you most want to serve. Download the podcast here.

Discover Your Core Marketing Message

Your core marketing message is essential for communicating to your prospects who you are and what you do. In this episode, learn the key elements of this vital part of your marketing strategy. Download the podcast here.

Marketing Study Group: What's Your Image?

Duct Tape Marketing coach, Tara Robinson, looks at how your marketing image is shaped by the colors, photos, and words you use in your marketing materials. Download the podcast here.

Zugunruhe Talks to Brian Cowie

Ever run into someone and think, "Wow, that's someone I'd like to be friends with." Well, that's what it was like when I met Brian Cowie. Brian is CEO and founder of the ThePaperMillStore.com. As you'll hear in this podcast, we met by "accident." But Brian's commitment to the environment, to serving his employees and his customers, and his good nature are not accidental. Brian graciously spend over two hours with me in conversation, about 45 minutes of which you can hear here. Download the podcast here.

An important postscript to this interview: in the recording, Brian stated that his company reduced its carbon output by 7,000 tons. The correct figure was 15,000 pounds of carbon. Brian is deeply committed authenticity and honesty and it was very important to him that I made sure that the corrected value was published here. I gotta tell you, men like Brian Cowie are rare. Go buy some paper from him!!!

A few notes about topics mentioned in this podcast:

• To learn more about Brian's commitment to sustainability, check out this piece he wrote for Environmental News Network.
• Finch Paper has a strong to commitment to the environment, too.
• To read all about the Nature Conservancy's purchase of the Adirondack Woodlands, click here.
• The Forest Stewardship Council certifies papers and forests.
• Green-e is the company that audits Brian's company's energy practices.

Duct-Tape U Virtual Study Group 12/27/07

To have a great year, you must have a great plan. In this episode, we covered setting your intention for the first quarter, forming goals, and choosing tactics for January, February, and March 2008. To integrate Duct Tape Marketing principles into your planning, you'll need to think about how people will come to know, like, and trust you every step of the way. Download podcast here.

Duct-Tape U Virtual Study Group 12/20/07

The Duct-Tape U Virtual Study Group met on 12/20/07. In this session, the topic was “Creating your 2008 Sales and Marketing Plan”

From the perspective of Duct Tape Marketing, sales and marketing is the process of getting people to know, like, trust, and ultimately hire you or buy from you. Therefore your marketing efforts must be directed at inviting people to get to know you, choose to like you, decide to trust you, and have the opportunity to buy from you. Marketing across the year must be focused on easy, sustainable activities that you can rely on and keep up with over the long haul. In this episode, I talk about how to design your yearly plan to keep inviting lots of people to know you so that your efforts yield the kind of results you want. Download the podcast recording here.

The Duct-Tape U Virtual Study Group meets every Thursday at 1 pm Eastern and is facilitated by Tara Robinson, a Duct Tape Marketing Authorized Coach. Join us live next Thursday, Dec 27 at 1 pm Eastern, when we’ll discuss the details of creating your marketing plan for the first quarter of 2008. To enroll, provide your email address where indicated below. To learn more about Zugunruhe's  other Duct Tape Marketing coaching programs, click here.

To learn more about the Duct Tape Marketing Authorized Coach program, check out: http://www.ducttapemarketingcoach.com/

Duct-Tape U Virtual Study Group 12/13/07

For this session of the Duct-Tape U Virtual Study Group, the topic was “Copy-cat Marketing: Why differentiate?” Early in the book, Duct Tape Marketing, John refers to the phenomenon of copy-cat marketing. But what does that mean and what does it look like? We used an internet-based exercise to look at how businesses market themselves. What we found is that there are remarkable similarities in how some businesses present themselves. What that means is the consumer has no way to tell businesses apart and leaves them to make a decision based on convenience or price alone. If businesses want to get noticed, they’ll have give up being chameleons and differentiate! Download podcast recording here.

Join us live next Thursday, Dec 20 at 1 pm Eastern, when we’ll discuss creating your 2008 Sales and Marketing Plan. To enroll, provide your email address where indicated below.

Milestone Marketing: A Zugunruhe Talks Presentation

This podcast is a recording of a presentation by Tara Robinson to the International Coach Federation Special Interest Group for Expatriot Coaching. In this podcast, you'll learn how sales and Duct Tape Marketing can be integrating into a milestone approach as prospects get to know, like, trust, and hire you. Download the presentation podcast here.