Zugunruhe Talks

Zen Rabbit: Giving Gratitude a Sweet Name!

Success tastes so sweet! That's just one reason to share Lori Saitz's cookies with someone. As Lori, founder of Zen Rabbit Baking Company, points out: you get back what you give out.

In this interview, you can hear how Lori was inspired by gratitude to create a signature business offering: Gratitude Cookies. Lori talks about her commitment to social and environmental responsibility as well as how her company got its distinctive name. I think you'll love listening to Lori--her beautiful spirit comes through her voice loud and clear.

Download the podcast here.

Winning Hearts and Minds: Getting everyone in your organization on board with your marketing

Every interaction is marketing and marketing is everybody's job. In this episode learn why and how you need to get everyone in your organization on board and giving the same message to prospects and customers. Download the podcast here.

Internet Marketing for the Uninitiated, the Technophobe, or simply Confused

Marketing using the internet can be confusing and overwhelming. In this episode, Duct Tape Marketing coach Tara Robinson explains the essentials and common mistakes of using websites, blogs, and e-newsletters as marketing tactics. Download the podcast here.

This topic turned out to be a very fertile area of discussion. I'll be adding another date soon to cover the newest innovations as well as social media. Thanks for listening!

Marketing materials for know, like, trust, and buy

Every organization, no matter how large or small, needs a marketing kit. A marketing kit is made up of materials that present a case for your organization. Inexpensive and versatile, your marketing kit allows prospects to know, like, and trust you as they move toward the purchase decision. Download the podcast here.

Connecting the Dots: Create multiple price points and make marketing easy

One of the most overlooked aspects of marketing is the creation of products and services that assist your prospective customers to come to know, like, and trust you along the way to hiring or buying your premium products or services. Download the podcast here.

Upcoming podcast topics

The Marketing Study Group produces podcasts on the second Thursday of every month at 1 pm Eastern. Here's what we'll be talking about next:

April 10, 2008 1 pm Eastern

More than 15 Minutes: Earn media attention and achieve expert status

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Stop competing on price and get paid what you're worth!

Are you tired of getting poor-mouthed or nickled and dimed by clients and customers who don't value your services or products? Ready to stop competing on price? In this episode, you can learn how to use Duct Tape Marketing to attract clients who pay premium prices for premium products. Download  the podcast.

Duct Tape Marketing: All the Basics You Need to Know

In this episode, Duct Tape Marketing Coach, Tara Robinson covers the basics of Duct Tape Marketing. Download the podcast here.

Who is Your Ideal Client?

In this podcast, learn how to recognize and attract the people you most want to serve. Download the podcast here.

Discover Your Core Marketing Message

Your core marketing message is essential for communicating to your prospects who you are and what you do. In this episode, learn the key elements of this vital part of your marketing strategy. Download the podcast here.