Coaching Products and Programs

Personal Coaching
One-on-one phone meetings, 45 minutes each, twice a month with Tara as your coach to guide you through the creation and implementation of your marketing plan. In this program, the coach provides instruction, feedback, and accountability. The client implements the plan independently. Clients typically work with the coach for three to twelve months and proceed at their own pace. No long-term commitment is required.

For 45-minute sessions, every other week, the cost of this personal coaching program is $225 per month. If you choose to work with your coach on a weekly basis, the cost is $405 per month (reflecting 10% discount). To get started, call 541-738-6339 or email us today!

Jump In: One-on-One Marketing Intensive

Team up with Tara as your personal assistant and coach to work with you in your business to create, install and implement the entire Duct Tape Marketing process. Your coach will act much like an in-house marketing department to manage resources, work with necessary vendors and freelance personnel to move your marketing plan forward. Using the Duct Tape Marketing process as a guide, you and your coach will create a powerful marketing plan, including a roadmap, schedule, and budget for implementing your plan.

Once your unique plan is created, you will meet with your coach routinely to keep your plan and scheduled marketing projects moving forward.

Implementing the entire process requires between eight and twelve weeks depending on how quickly you want to move forward. Once your marketing plan is in place and is producing results, you can choose to work with your coach on a maintenance basis to review, revise, and add new elements as you go along. To learn more, Download this document which outlines all the steps in this Coaching Program.

This program is customized to your needs and specifications. Cost depends on how much work and implementation you want the coach to do for you. Delivered by phone, webinar, and email, this program costs between $750 and $1500 per month depending on the scope of the engagement. Please note that cost of services provided by third-party vendors (e.g., website design and hosting, graphics, materials, printing, blog software, etc.) are not included.

To get started, call 541-738-6339 or email us today! Non-profits and new businesses are eligible for additional discounts; please ask for details.

Remember, all coaching programs are covered by our Big Hairy Audacious Guarantee: if at any time you're not satisfied with the results of your program, you can cancel and get a full refund--no questions asked.

Duct Tape Marketing Self-Study Products

We offer an extensive self-study product line to allow business owners to learn how to market their businesses more effectively. These products include:

• Referral Flood - A comprehensive, 118 page how-to guide to referral marketing, a 60-minute referral marketing audio CD seminar, 54 real-world referral marketing system examples, a 70 minute audio CD explaining the inner workings of each real-world referral marketing example, and referral marketing toolbox of letters, postcards, business cards, and other referral marketing tools all rolled into one easily accessed product. Digital download: $79.
• Differentiate & Dominate - How to create a marketing strategy that allow you to stand out in a crowd. Most prospects view one business like another. When this perception exists you are left to compete on price. One of the most important marketing strategies the small business must master is the art of differentiation. Finding an important point of difference, one that matters to your ideal clients is the major focus of this product. Digital download: $79.
• Magnificent Marketing Materials - How to create education based marketing materials that build trust. Forget the tri-fold brochure and step up to a marketing tool that will educate your clients and really show them how you have what they need. The inexpensive and flexible marketing kit allows you to personalize your communications and speak to each prospect individually. Includes example pages from real-life small businesses. Digital download: $79.
• Harness the Internet to Market Your Small Business More Effectively. No matter if you do business in your town or around the world, the internet has become an essential small business marketing tool! Get Harness the Internet from Duct Tape Marketing and get your hands on an small business internet marketing super class broken into three, fast-moving, live sessions - each packed with laser specific details for moving your business ahead in this rapidly changing medium. This program includes 3 live, 1 hour audio sessions with John Jantsch, workbooks, and transcripts from each session. Digital download: $79.
• The Ultimate Marketing System: A complete marketing system consisting of 16 workbooks and 12 audio CDs. Learn the master principles and marketing strategies from John Jantsch, someone who has helped thousands of business owners grow their businesses with a proven step-by-step system. Digital download: $299.