We live in some interesting economic times. According to a report in the April 14, 2008 issue of Fortune, the current slowdown differs from previous slowdowns in one key way. Usually, the economy drags down the markets. Not this time. This time, the markets are dragging down the economy. I’m not an economist, so I can’t really explain how this market-economy relationship works. But the take home message is one that I got loud and clear.
It seems that this sort of slowdown has a sobering precedent. The last time it happened in the US was 1929.
It was in 1929 that the stock market melted down. The result was the Great Depression. Not many folks alive today remember the Great Depression and those that do were forever changed by it. If know someone who recycles, reuses, and buries money in Mason jars, you are probably looking at someone with a memory of the Great Depression.
One thing that really hurt folks back in 1929 was that when their banks failed, they lost everything. Banks still fail, y’all. According to the FDIC, three banks failed in 2007. In just the first three months of 2008, three more have failed. Global investment bank, Bear Stearns, tanked recently and got propped up by a buyer with some help from the Feds. And a big one is teetering on the edge: E*Trade just about went under a few weeks ago. According to published reports, the FDIC expects between 100-200 banks will fail over the next two years.
Yes, if your bank is federally insured, your deposits (up to $100,000) are considered safe. In fact, one report I read painted a somewhat rosy picture of bank failure. The quoted FDIC source said that if your bank goes under, probably some other bank will buy it and you won’t even notice. If there’s no buyer, then the FDIC is supposed to issue you a check within 48 hours. But imagine the drain on the FDIC insurance if many banks all go under at once. Will you really get a check in a few days? What happens to you in the meantime?
Regardless of pending bank failures, what the economic news means for the small business owner is that hard times lie ahead. Prices will be going up and spending will be going down. Consumer confidence is dropping like a rock. Personally, I’m taking a hard look at my own numbers and making decisions about how to invest my time, money, and energy very strategically. I’ll continue to do marketing. Because no marketing means no business. Additionally, I’m really looking at how to build better relationships with my fellow business people. It’s good to have friends—friends who can help each other out when times get tough.
Maybe I’m paranoid. Maybe I lost my confidence in the government’s ability to respond after Hurricane Katrina. Maybe I’m being all doom in gloom. But I know one thing, I’m convinced that having all my funds in a single financial institution is a bad idea.
Now if you’ll excuse me, I’ve got to go buy some Mason jars and a shovel.