This We Believe
Perhaps you’re familiar with the NPR series, This I Believe. As I am planning revisions to my website, I’ve been thinking about the founding principles of Zugunruhe as a company. As part of the process, I thought I’d share some of the statements I came up with to describe what I believe and how Zugunruhe is operated.
We believe in continuous, life-long learning and improvement.
Zugunruhe was founded to serve people who want to grow. Grow intellectually, emotionally, and spiritually. People who want to grow businesses and non-profits, companies and careers, children and gardens, joy and works of lasting significance. We serve people who are not satisfied with the status quo but instead want to move forward to make their lives, and the world, a better place to be.
Personally, I believe in life-long learning, not just for knowledge’s sake alone, but also for the benefits it brings. Everyday, I work to learn something new. I started this as a child when I caught on to the joy of telling my dad what I’d found out and seeing his pleasure in learning something from me. Not only does learning allow the learner to teach and entertain others but continuous learning is good for your brain. The more those connections are used and strengthened, the more likely it is that you’ll have a good memory for a lifetime. But that’s not all.
I believe in continuous learning. Practically every time I learn something new, I am called upon to transmit that information to the individuals and organizations Zugunruhe serves. A few days ago, I started to listen to a podcast on sales. The subject was closing sales and I thought, “I don’t really need this right now.” Sure enough, that afternoon a coaching client needed some advice on closing and I learned an important lesson. I may not need the information but somebody else will. It’s up to me to soak all that knowledge up continuously to be prepared when the need arises. (That’s why I followed the inclination to update my CPR certification last week; you never know!)
Finally, I believe in improvement. Always. Anything that can be done well can be done better. That’s why I’m always looking for ways to improve my performance as a coach, writer, educator, daughter, wife, dog-owner, you name it. Not because I seek perfection--that’s unattainable. But because I have a strong sense of untapped potential and promise within. It’s my mission in life to manifest potential and promise--yours as well my own.
Thus, it is Zugunruhe’s commitment that we will never rest on our laurels; we will always seek continuous, life-long learning and improvement. Because that’s what we believe in.


