Why Zugunruhe?

Zugunruhe is the migratory urge, the feeling that it’s time to move on. If you’ve ever felt zugunruhe, then you understand why I named my company what I did. As a coach, I work with people who are ready for a change. I’m also a biologist and I love language. The word zugunruhe is just so succinct, so accurate. I realize it’s a bit obscure, long, and hard to pronounce. But a brand name is an identity. It’s got to be unique and a little counterintuitive to be memorable. I believe that Zugunruhe fits the bill and symbolizes what life coaching can be about: the yearning that drives a change.

This blog gets its name from one of the great champions of bird migration: the Arctic Tern (Sterna paradisaea). Arctic terns travel thousands and thousands of miles over open ocean without ever really resting or even seeing land. Our logo is reminiscent of an Artic Tern in flight but is actually a graphic representation of another long distance migrant, a Barn Swallow (Hirundo rustica). I traced the image from a photograph then drew the rest by hand. Kelly Wildman rendered the scanned pen and ink drawing into a vector based graphic.